Sports
November 12, 2025
Tangerang, November 10, 2025
The main spotlight at Hall 8–9 of ICE BSD City during the Indonesia Sport Facility Expo (ISFEX) 2025 came from one booth that was hard to miss.
The booth of PT Datra Internusa stood tall and full of character, blending elegant, interactive, and energetic design. Among dozens of exhibitors, Datra stood out not merely showcasing products, but telling the story of four decades of helping shape the face of Indonesian sports.
This time, Datra was not only reflecting on the past, but also looking ahead to the future of the national sports industry. Through the launch of Datra Sports, a sports product line proudly made in Indonesia, Datra expands its role from infrastructure builder to creator of world-class sports solutions.
“We’ve supported thousands of projects across the country, from school fields to national strategic facilities,” said Benson Kawengian, Owner and CEO of PT Datra Internusa.
“Now, we want to go further. Datra Sports is our way of ensuring Indonesia not only builds sports venues but also produces its own products.”
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Among the guests visiting Datra’s booth at ISFEX 2025 was Ridwan Kamil, renowned architect and former Governor of West Java Province.
Built from Experience
Since its founding in 1981, Datra has been known for its resilience and consistency in major projects such as Gelora Bung Karno and Jakarta International Stadium.
Its guiding philosophy, JAWARA, an acronym for Juang (Perseverance), Akhlak (Integrity), Wadah (Collaboration), Akrab (Warmth), Rancang (Design), and Asa (Hope), has shaped its journey.
“We are known for being on time, on quality, and true to our word. These values guide every project, public or private,” Benson continued.
This consistency has earned industry-wide recognition.
Zacky Badrudin, from the Indonesian Olympic Committee and Venue Manager of the FIBA World Cup 2023, shared his experience:
“Datra’s experience is incredible. Since the Asian Games, every major venue has been handled by them. For sports equipment or facilities. If it’s Datra, there’s nothing to worry about.”
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Datra Sports was officially launched at ISFEX 2025.
From National Projects to a Brand of Its Own
Seeing post-pandemic trends of rising public interest in sports and active lifestyles, Datra captured a new direction.
From decades of experience in stadium and arena construction, Datra Sports was born, a local brand offering sports flooring, modular courts, and play equipment now used in schools, communities, and sports centers nationwide.
“We created Datra Sports so Indonesia can stand proudly on its own. We want an Indonesian sports brand that’s globally recognized,” Benson explained.
This move earned praise from long-time professional partners.
Tiyok Prasetyoadi, Managing Director of PDW Architects, said:
“Congratulations to Datra. We’ve always trusted their products — widely used in stadiums and public facilities, always reliable and long-lasting. Wishing Datra continued success.”
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A Space for Collaboration and Pride
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At ISFEX 2025, Benson Kawengian introduced Datra Sports to Reni Yanita, Director General of the Ministry of Industry of the Republic of Indonesia.
Datra Sports is not just about selling products, it’s about creating a collaborative space for the future of Indonesian sports.
With a modern, strong, and functional design approach, Datra brings sports closer to people from professional athletes to children discovering the joy of play.
“We’re following new sports trends like padel and pickleball. We aim to keep learning and creating relevant products,” said Benson.
Support also came from emerging sports communities.
Mochtar Sarman, Vice Chairman of the Indonesian Padel Federation, emphasized the importance of Datra Sports’ presence:
“We fully support local brands like Datra Sports. Hopefully, Datra continues to innovate and bring pride to Indonesia. The goal isn’t just to lead at home, but to one day export abroad.”
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Padel Court System by Datra Sports installed in North Sulawesi.
Four Decades Intertwined with the Nation’s Story
For over four decades, Datra has been part of many defining moments in Indonesia’s sporting history from the 2018 Asian Games and FIBA World Cup to the FIFA U-17 World Cup.
Behind every stadium, field, and arena that unites thousands of athletes and fans, Datra’s presence can be felt.
Even during the pandemic, when most cities stood still, Datra kept building and completing major projects such as Jakarta International Stadium (as subcontractor) and Jakarta International World Climbing Park (as main contractor), two landmarks of perseverance and commitment that now stand proudly as Southeast Asian icons.
“We never walk away from responsibility. We finish what we start. That’s the real meaning of our JAWARA values,” Benson concluded.
Today, Datra is no longer just a builder of facilities, it brings meaning to every sporting space it creates.
Through Datra Sports, that spirit finds new form, in products, designs, and innovations born from national pride.
More than a company, Datra has become a movement, connecting people through spaces, sports, and creations made with heart.
