Technology for Sports Audience Habit Analysis

Sports, Technology

December 15, 2020

Faced with the condition of COVID-19 and an almost empty stadium, now many sports teams are confused about the habits of the spectators who attend the stadium. Even though this data is important considering that one of the biggest incomes for sports teams is sponsorship of advertisements in stadiums. On the one hand, sponsors can only be convinced that the team's audience data can be useful as a means of promotion.

To answer this challenge, market research must be able to expand its data analysis to other channels. In such a situation, data on spectators and sports lovers are now obtained via the internet and TV. Real time data is starting to become a favorite for marketing research platforms, so that brands know the most updated audience habits, one of which is online shopping interaction habits or what platforms viewers use to watch sports.

It is hoped that the presence of this research and data marketing platform can help brands and sports teams to research the habits of their fans and survive amid this pandemic condition in business.

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