10 CUSTOMER REASONS: WHY YOUR BADMINTON COURT FACILITY TO BE FAVORITE

Education, Construction

October 18, 2023

As an owner or you want to start a commercial badminton court business, of course you have to understand the customer's reasons for choosing a place to play. Customers have specific criteria for why they choose your field as their favorite location. If you can't read how customers think, it's likely that your business will have difficulty growing.

There are various key reasons that influence their decisions. In this article, we will share several factors that play an important role in this decision-making process.

1. Field Quality

One of the main factors influencing customer decisions is the quality of the field. Customers want to play on a field that is clean, flat and has an adequate surface. A good field will ensure a more comfortable and enjoyable playing experience.

2. Facilities

Customers really pay attention to the facilities around the field. This includes a changing room, bathroom, rest area, and lockers for storing a change of clothes. Adequate facilities will make customers feel more comfortable and cared for.

3. Price

The rental price factor is also an important consideration. Customers will compare prices in various fields before making a decision. They look for prices that fit their budget. Customers will assess whether the price they pay is in line with the facilities they get.

4. Location

Field location is another important factor. Customers want a place to play that is easily accessible and not too far from where they live or work. A convenient location can save travel time and energy. Even so, there are also those who are willing to go a little further because this field has become their favorite.

5. Service

The quality of field management services also plays an important role. Customers want friendly, responsive staff. They want to feel cared for and appreciated as customers. Make sure your staff is trained to communicate in a friendly manner and can answer customer questions well.

6. Canteen / Cafe

Customer needs in playing badminton are not just about court availability. They also need a canteen or cafe to buy drinks and food. The existence of a canteen will make customers even more pampered. Also, your business has a new revenue stream apart from field rental.

If you can't add canteen or cafe facilities, you can at least consider opening a badminton court business close to the culinary area.

7. Security

Customers definitely want to play with peace of mind without having to worry about security issues. For example, the problem of losing items in the locker room, losing a vehicle in the parking lot or commotion due to friction between customers. For this reason, you must have CCTV & adequate security staff.

8. Community

Some customers also consider the presence of a community in your field. There are times when they also want to socialize with fellow players. Because in reality, a sports center is not just a place to exercise. But also a social place for customers.

9. Special Programs

Some courses offer additional programs and events such as tournaments and training. This can be an added attraction for customers looking to improve their skills or participate in community activities.

10. Reputation and Reviews

Customers also tend to look for reviews and reputation of the field before making a decision on the internet like Google Review. Reviews from other players can provide insight into the experience to expect.

When choosing a place to play, badminton court customers consider these various factors. They want to ensure that sporting activities can run optimally and be enjoyable.

By understanding these factors, you as a commercial badminton court business owner can determine products, programs & marketing strategies that suit your target customers.

To learn about badminton court flooring and products, you can see the Badminton Flooring & Equipment page.

Good luck running your badminton court business!

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